R/GA created a dynamic brand identity for Sydney-based record label One Day, translating the energy of live performances into a visual and verbal system. The identity features a countdown-style logo, motion-driven visuals, and a tone of voice rooted in authenticity. Collaborating with motion studio Never Sit Still, R/GA used Cinema 4D and After Effects to simulate the glow and emotion of a live crowd experience.
R/GANever Sit StillAWWW PTY LTDOne DayEMI Music Australiabranding