The article profiles Dutch photographer Robin de Puy and her new book 'American', a photography series exploring the diversity and humanity of people across the United States. Through intimate portraits and stories, de Puy challenges stereotypes and reframes the American identity with empathy and nuance. The project also extends into public art, with images displayed along Nevada’s Route 50.
The Brand Identity’s 'The Edit' roundup showcases five new design projects from studios including Mean, The Refreshment Club, Fook, Bruno Arizio’s team, and M M NT. Featured work spans branding and packaging for honey, canned cocktails, cannabis, and media companies, highlighting creative uses of typography, illustration, and material craft. The article celebrates bold, minimal, and conceptually rich design approaches across global studios.