The Brand Identity interviews New York-based designer Min Kim, exploring his typographic and music-driven design practice. Kim discusses his work at Google’s YouTube Music, his collaborations with Saad Moosajee on Lil Nas X’s tour identity and music video title cards, and his philosophy on typography as a central creative force. The conversation highlights his balance between full-time and freelance work and his evolving approach to design and collaboration.
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Youtube Music Design Cases - D1S1 Design Spotlight