Yatai Design Cases
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- For YATAI 2023, Baillat Studio brings bunnies and blue skies to the festival of Japanese culture
The Brand Identity · Feb 7, 2024
Baillat Studio developed the 2023 identity for Montreal’s YATAI festival, celebrating Japanese culture with a geometric rabbit mascot inspired by the Year of the Rabbit. The design uses Aeonik typeface and a minimal palette of blue, white, and silver to evoke summer skies and clouds. The campaign continues the studio’s long-term collaboration with YATAI, emphasizing simplicity and recognisability.
Baillat StudioYATAIbranding