Creative agency 20(SOMETHING) collaborated with Park Village and Studio Birthplace on Woolmark’s global campaign 'Wear Wool, Not Waste', a cinematic horror-inspired project highlighting the environmental impact of synthetic fibres. The campaign uses zombie imagery and advanced VFX to contrast the biodegradability of wool with the persistence of synthetic materials. The initiative continues Woolmark’s sustainability messaging and builds on previous campaigns like 'Wear Wool, Not Fossil Fuel'.
