How&How on Wild Thingz's sweet success in the jungleThe Brand Identity · Nov 12, 2024
How&How rebranded the plant-based sweet brand Just Wholefoods into Wild Thingz, crafting a rebellious, nature-inspired identity that merges organic cues with punk energy. The project features a hand-drawn logo, a Venus flytrap mascot named Vee, and custom candy shapes designed in collaboration with Pez. The result is a bold, playful brand that challenges the conventions of the health food category.
How&HowWild ThingzJust Wholefoodsbranding
