The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five creative projects, including Wieden+Kennedy London’s global campaign for the ATP Tour, Our Friends’ identity for Basecamp Research, HUGMUN’s tactile packaging for Resibo, Dinamo’s ABC Otto typeface and accompanying book, and Wedge’s illustrated recipe collection STAFF MEAL. Each project showcases distinctive approaches to branding, typography, and storytelling across industries from sport to biotech and beauty.
