How Taxi Studio gave Warburtons a birthday makeover worthy of 150 yearsCreative Boom · Mar 26, 2026
Creative Boom reports on Taxi Studio’s comprehensive rebrand for Warburtons, celebrating the bakery’s 150th anniversary. The Bristol-based studio introduced a cohesive packaging system centered on the brand’s signature 'Baked Orange' color, a refined wordmark, and a bespoke type family by Studio DRAMA. The redesign emphasizes warmth, heritage, and visibility across Warburtons’ extensive product range.
Taxi StudioStudio DRAMAWarburtonsbranding
