Wsw Design Cases
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- 2 x 4 sharpens week’s slab serif for a new era of centrist journalism
The Brand Identity · Mar 26, 2026
2x4 has rebranded Newsweek, refining its iconic slab serif wordmark and developing a comprehensive identity system that balances heritage with modern clarity. The project includes a new typographic hierarchy, disciplined color palette, and cohesive brand architecture to unify Newsweek’s global print, digital, and event platforms. The rebrand positions Newsweek as a sharp, centrist voice in today’s polarized media landscape.
2x4Newsweekbranding