W Hotels Design Cases
1 case across 1 studio
News & interviews
- "ROT Founders Aim to Redefine Creative Boundaries in New Studio"
The Brand Identity · Nov 22, 2024 · Interview
The Brand Identity interviews the founders of ROT, a new Los Angeles-based creative studio founded by Keaton Webb, Gabriela Hansen, and Melody Hansen. The trio discusses their multidisciplinary backgrounds, the meaning behind the studio’s name, and their approach to world-building and blending digital and physical experiences. The piece explores how ROT’s identity reflects their ethos of recycling, innovation, and playful yet refined design.
- Porto Rocha Redefines W Hotels’ Branding for Luxury Hospitality Era
Creative Boom · Nov 12, 2024
Creative Boom reports on Porto Rocha’s global refresh for W Hotels, which redefines the brand’s luxury positioning as 'Luxury, Liberated'. The new identity balances bold expression with subtle sophistication, featuring a custom typeface, vibrant yet refined color palette, and tactile materials. The rebrand aims to modernize W Hotels’ image across its global portfolio while maintaining its iconic 'W' symbol.