Designers and creative leads credited on W Hotels projects in press coverage.
Creative Boom reports on Porto Rocha’s global refresh for W Hotels, which redefines the brand’s luxury positioning as 'Luxury, Liberated'. The new identity balances bold expression with subtle sophistication, featuring a custom typeface, vibrant yet refined color palette, and tactile materials. The rebrand aims to modernize W Hotels’ image across its global portfolio while maintaining its iconic 'W' symbol.