Unmind Design Cases
1 case across 1 studio
News & interviews
- New Brand Identity for Unmind by Ragged Edge
BP&O · Jun 27, 2023
BP&O’s feature by Emily Gosling reviews Ragged Edge’s global rebrand for mental health platform Unmind. The new identity replaces corporate tropes with a lifestyle-led aesthetic, using bold yellow, softened typography, and campaign-style messaging to make mental health feel approachable and credible. While the tone of voice and photography draw some criticism, the overall rebrand is praised for its clarity, warmth, and relevance.