New Logo & Branding for Ultraderp by MuchoBP&O · Mar 4, 2025
BP&O’s Richard Baird reviews Mucho’s branding for Ultraderp, an innovative dog lead brand. The identity centers on a witty ‘U’ shaped tongue device, supported by playful illustrations and handwritten type in a black-and-white palette. While the concept and execution are praised, Baird notes that real-world applications could better match the mock-ups.
