Ubisoft Design Cases
Designers behind the work
Designers and creative leads credited on Ubisoft projects in press coverage.
Designers and creative leads credited on Ubisoft projects in press coverage.
The article, written by Olivia Atkins in partnership with Frontify, highlights five standout branding moments of 2024. It explores how studios like JKR, Little Troop, and Wolff Olins redefined brand identities for clients such as Mozilla, Cliik, and Ubisoft’s Anno, emphasizing themes of nostalgia, playfulness, and human connection. The piece reflects on how brands are balancing innovation and authenticity in a rapidly shifting digital landscape.
Wolff Olins and Wieden+Kennedy Amsterdam collaborated with Ubisoft to create the first-ever masterbrand for its long-running Anno strategy game series. The rebrand, centred on the idea of 'Crafted with Care', introduces a cohesive visual identity featuring earthy tones, chiselled typography, and a flexible 'A' symbol. The launch included a cinematic trailer and social campaign, positioning Anno as a global brand for world-building enthusiasts.
Motionographer features the Assassin’s Creed Animus Hub motion design created by Pierre-Olivier Nantel and Pierre-Guilhem Roudet. The project introduces a cinematic transition and DNA-themed sequence that defines the visual language for the game’s UI and cinematics. The work was developed in collaboration with Ubisoft’s game team and art directors.