Ucl Design Cases
Designers behind the work
Designers and creative leads credited on Ucl projects in press coverage.
Designers and creative leads credited on Ucl projects in press coverage.
The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.
The Brand Identity interviews Paul Blackburn, founder of Studio Blackburn, about the studio’s evolution, design philosophy, and notable branding projects including Trainline, Positive News, and UCL School of Management. Blackburn discusses the studio’s modernist approach, collaborative processes, and influences from designers like Wim Crouwel, Otl Aicher, and Kenya Hara. The conversation highlights Studio Blackburn’s focus on clarity, typographic precision, and meaningful simplicity in branding.