New Brand Identity Tugg by Kurppa HoskBP&O · Feb 23, 2023
BP&O features Kurppa Hosk’s rebrand for Swedish burger chain Tugg, which replaces traditional American fast-food aesthetics with a multicultural, dynamic identity. The design uses a diverse custom type system, 3D animated characters, and a vibrant color palette to express inclusivity and energy. The project reimagines the burger brand as a playful, global experience rather than a nostalgic Americana trope.
Kurppa HoskTuggbranding
