Tuborg Design Cases

News & interviews

• UP2US Champions Creative Responsibility: "Who Else If Not Us?"

  The Brand Identity · Sep 1, 2025 · Interview

  The Brand Identity interviews Myanmar-based creative agency UP2US about their philosophy of 'creative responsibility' and their rapid growth from a two-person team to a 20+ person multidisciplinary studio. Founders Moe Pike Soe, Kaung Sett, and Nan Pa Pa Soe discuss their collaborative approach, past experiences, and notable projects for clients such as The Queen and Tuborg. The conversation highlights their belief in pushing creative boundaries and their expansion into Bangkok.

  UP2USAllWeNeedThe QueenTuborgbranding