The Brand Identity’s interview with Frontify explores how the brand management platform is redefining traditional brand guidelines through dynamic, interconnected tools. Senior Creative Director Hugo Timm and Product Marketing Manager Lorenzo Orazi discuss the evolution from static PDFs to flexible digital ecosystems, highlighting Frontify’s focus on adaptability, collaboration, and AI integration. The piece positions Frontify as a leader in supporting fluid, scalable brand management for global companies like Uber and Nestlé.
