Tide Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Tide projects in press coverage.
News & interviews
- Christopher A. Ritter Redefines Cincinnati Ballet with New Brand Identity
The Brand Identity · Apr 29, 2025
The article profiles creative director Christopher A. Ritter’s speculative rebrand of the Cincinnati Ballet, which explores how motion and emotion can reshape the perception of a traditional arts institution. Using dynamic grids, blurred typography, and a proposed collaboration with fashion brand Aimé Leon Dore, Ritter aims to bridge classical elegance with contemporary cultural relevance. The project also imagines partnerships with local Cincinnati brands to strengthen the city’s cultural identity.
Christopher A. RitterUltra Kuhl Type FoundryBendito MockupCincinnati BalletAimé Leon Dorebranding - Fuzzco Builds Distinct Brand Experiences Across Two Creative Studios
The Brand Identity · May 21, 2017 · Interview
The Brand Identity interviews Fuzzco co-founder and creative director Helen Rice about the studio’s dual presence in Charleston and Portland, their collaborative culture, and their approach to creating distinct, playful brand experiences. The discussion covers notable projects such as AIR Serenbe, FIG, and Coast Brewing, as well as internal ventures like Serious Buildings and Pretend Store. Rice also shares insights into Fuzzco’s design philosophy, color choices, and evolving service offerings including content creation and photography.
FuzzcoSerious BuildingsPretend StoreAIR SerenbeFIGbranding