MullenLowe Design Studio created a bold, eye-themed campaign for the ADC’s 104th Annual Awards, exploring the idea of creative validation through the metaphor of ‘Be Seen by the Best Eyes.’ Collaborating with ROOF Studio, the team produced animated vignettes, posters, and digital assets that merge surreal visuals with refined typography. The campaign celebrates creativity, craft, and the joy of making work that stands out.
MullenLowe Design StudioROOF StudioMullenLoweADC Annual AwardsThe One Club for Creativityadvertising
Motionographer reports on the visual identity for ADC Young Guns 23, designed by Khyati Trehan, a previous YG19 winner. The identity draws from animation keyframes arranged in rhythmic grids, symbolizing the energy and momentum of emerging creatives. The award design emphasizes collective achievement, featuring fragments of all winners’ names on each cube.
