In their own words
The New Forest has a remarkably rich history, from the suspected assassination of a king to inspiring the world of Alice in Wonderland.
That line poetically captured everything the New Forest represents, a place ancient in character, yet constantly evolving and full of life.
This wasn’t about a superficial attempt to attract more visitors, it was about creating a meaningful platform where local voices could be heard, and where value would be given back to the communities that shape and sustain the New Forest.
Articles & interviews
- Studio Glass Rebrands New Forest with Folklore Focus
Studio Glass rebranded The New Forest by unifying its fragmented tourism identities under the rediscovered 1970s tagline 'Old Yet Ever New.' Drawing on local folklore, history, and community collaboration, the Dorset-based studio created a brand identity rooted in authenticity and stewardship. The project features custom illustrations, nature-inspired colors, and editorial storytelling that celebrate the region’s living heritage.
- Studio Glass Revamps The New Forest Brand with Local Lore and Nature
Studio Glass has rebranded The New Forest with a new identity rooted in folklore, community, and natural storytelling. The project replaces generic tourism branding with a design system inspired by local history, seasonal colour palettes, and custom illustrations by Lauren Marina. The rebrand aims to connect visitors and locals alike to the forest’s deeper cultural and environmental narratives.