London-based studio Wildish & Co. rebranded Toilet Twinning, a Tearfund initiative addressing global sanitation, with a bold and playful identity. The new design retains the recognizable toilet icon while introducing custom typography, hand-drawn illustrations, and vibrant blue tones to make the charity more engaging and accessible. The project evolved from a refresh into a full rebrand that balances seriousness with approachability.
Wildish & Co has rebranded the international charity Toilet Twinning with a bold new identity and campaign titled 'Find Your Toilet’s Other Half'. The refreshed design uses vibrant blue tones, hand-drawn illustrations, and strong typography to raise awareness of global sanitation issues. The campaign aims to engage donors and highlight the connection between toilets worldwide through playful yet impactful visuals.
