Alisha Mann
Designer
In their own words
We knew a mascot would be essential in establishing a bold, memorable brand presence, especially for a new app.
As the project progressed, the client was on board with much bigger changes and trusted the process, which we always look for in any branding work.
With Toilet Twinning being a great cause and charity, we wanted to ‘take the edge off’ and bring a bit of playfulness into the brand.
It was originally more of a dull, sky blue that felt very safe. We wanted to challenge them to become bolder and brighter.
Articles & interviews
- Wildish & Co. Introduces House Mascot for Ding's Home Maintenance Brand
Wildish & Co. created a cheerful, mascot-led brand identity for Ding, a home maintenance subscription app. The design centers on a house-shaped character and a warm color palette to convey trust and friendliness. Playful typography and a 'dopamine design' approach help Ding stand out in a traditionally dull industry.
- Wildish & Co. Revitalizes Toilet Twinning with Bold, Playful Identity
London-based studio Wildish & Co. rebranded Toilet Twinning, a Tearfund initiative addressing global sanitation, with a bold and playful identity. The new design retains the recognizable toilet icon while introducing custom typography, hand-drawn illustrations, and vibrant blue tones to make the charity more engaging and accessible. The project evolved from a refresh into a full rebrand that balances seriousness with approachability.