Tate & Lyle Design Cases
1 case across 1 studio
News & interviews
- "When Brand Overhauls Succeed or Fail: A Survival Guide"
It's Nice That · Sep 4, 2025
The article explores the tension between brand evolution and heritage, questioning when total rebrands succeed or fail. Using examples like Tate & Lyle, Cracker Barrel, and Mailchimp, it examines public backlash, nostalgia, and the balance between consistency and innovation. The piece is produced in partnership with Frontify, highlighting the importance of coherent brand management.