Subway Design Cases
1 case across 1 studio
News & interviews
- Subway Launches Giant Sandwich Sleeping Bag for Gen Z Festival Comfort
Creative Boom · May 27, 2026
Subway has launched the 'Sleeping Bag-uette', a three-metre-long sleeping bag shaped like its Italian B.M.T. sandwich, aimed at Gen Z festivalgoers who prioritise comfort and rest. The campaign ties into research showing younger audiences prefer cosy, restful festival experiences. The novelty product will be available through a limited-time Instagram giveaway.
Subwayadvertising - Dino Bodega Enters NYC Subway Station
· Jul 22, 2025
The Dieline article by Bill McCool briefly introduces a project titled 'Dino Bodega Claws Its Way Into NYC Subway Station,' referencing a creative installation or campaign involving dinosaur imagery in the New York City subway. The piece sets a humorous tone but offers limited design details.
Dino BodegaNYC Subwayadvertising