Director Glenn Kitson and creative agency Otherway have collaborated on a new Strongbow campaign celebrating British colloquialisms and authentic local voices. The film, soundtracked by The Streets, highlights regional dialects and everyday moments across the UK to reposition Strongbow as a cultural mainstay. The campaign spans TV, digital, and out-of-home posters, emphasizing community and national pride.
Written by Denomination CEO Rowena Curlewis, this Dieline article explores the enduring importance of mascots in shaping brand personality and consumer connection. It references iconic examples like the Michelin Man, Guinness Toucan, and Bacardí Bat, positioning mascots as timeless tools for emotional branding.
PRINT Magazine’s 'Socially Responsible Design' section highlights projects and studios that integrate ethics, sustainability, and inclusivity into their creative work. Featured stories include rebrands by Koto and Bruce Mau Design, collaborations by COLLINS and Bill McKibben, and initiatives promoting diversity and environmental awareness. The section underscores how design can drive positive social and cultural change.
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