Standard Equipment Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Standard Equipment projects in press coverage.
News & interviews
- Newkid's Creative Growth Accelerates in Fourth Year
The Brand Identity · Feb 6, 2025 · Interview
The Brand Identity interviews the co-founders of newkid as the studio celebrates its fourth anniversary. They discuss their evolution from startup branding specialists to a broader creative practice, their new website, and a product collaboration with Standard Equipment called the First Day Collection. The conversation highlights their curiosity-driven approach, notable projects like Sol, HOY!, and John Legend x Rove Concepts, and their growing focus on web design.
- Standard Equipment: Innovative Tools for Unique Lifestyles
SEESAW · Sep 8, 2024
SEESAW features the website for Standard Equipment, a hardware and lifestyle brand described as offering 'tools for non-standard living.' The site showcases the brand’s e-commerce presence and highlights its use of KMR Apparat and KMR Waldenburg Schmal typefaces.
SEESAWStandard Equipmentdigital - Precise, technical, but also darn witty: newkid creates a brand of contrasts for Standard Equipment
The Brand Identity · Aug 6, 2024
Design studio newkid developed a witty yet precise brand identity for Canadian homeware company Standard Equipment. The project balances industrial precision with humor, using custom typography, a mechanical-inspired logo, and a playful tone of voice. The identity extends across packaging, website, and motion assets, emphasizing the brand’s concept of ‘Tools for Non-Standard Living.’