Soft Services Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Soft Services projects in press coverage.
News & interviews
- Hey, good looking: 6 standout identities that prove that beauty brands have never looked so good
The Brand Identity · Sep 22, 2023
The article highlights six standout beauty brand identities that exemplify how design studios are responding to the growing demand for ethical, sustainable, and visually distinctive branding. Featuring work from Dothings, Decade, Date of Birth, Oddity, newkid, and Temporada, it showcases a range of packaging and identity approaches across the modern beauty industry.
- New Skincare Packaging Design for Soft Services by Decade
BP&O · Jul 14, 2022
BP&O features Decade’s packaging design for Soft Services, a New York-based skincare brand founded by former Glossier team members. The project embraces an 'elastic branding' approach, giving each product its own visual identity while maintaining a cohesive system. Sustainability, inclusivity, and individuality are central to the design, which uses recycled materials and bold, diverse color palettes.
- Decade’s Grace Robinson-Leo and Rob Matthews on how they work with big brands as a small studio
The Brand Identity · Dec 9, 2021 · Interview
The Brand Identity interviews Decade’s co-founders Grace Robinson-Leo and Rob Matthews about running a small New York studio that works with major brands like Banana Republic. They discuss their collaborative process, tools, and philosophy of storytelling-driven design. The conversation highlights their Banana Republic rebrand and their approach to maintaining creativity and intimacy in a small team.
- Decade’s Thoughtful Identity For Soft Services
· Nov 29, 2021
The article highlights New York-based agency Decade’s brand identity and packaging design for skincare line Soft Services. Each product in the line features its own distinct color and character, creating a refreshing and bold departure from uniform brand palettes. The piece praises the individuality and thoughtful design approach that helps the brand stand out in a crowded skincare market.