BP&O features Decade’s packaging design for Soft Services, a New York-based skincare brand founded by former Glossier team members. The project embraces an 'elastic branding' approach, giving each product its own visual identity while maintaining a cohesive system. Sustainability, inclusivity, and individuality are central to the design, which uses recycled materials and bold, diverse color palettes.
The Brand Identity interviews Decade’s co-founders Grace Robinson-Leo and Rob Matthews about running a small New York studio that works with major brands like Banana Republic. They discuss their collaborative process, tools, and philosophy of storytelling-driven design. The conversation highlights their Banana Republic rebrand and their approach to maintaining creativity and intimacy in a small team.
