Decade collaborated with Banana Republic to refresh the fashion retailer’s brand identity, drawing inspiration from its original logo and heritage. The New York studio developed a custom typeface, Banana Serif, with Colophon Foundry and paired it with Luzi Type’s Lynstone to create a cohesive, type-driven system. The rebrand extends across digital, packaging, signage, and apparel, blending elegance with eclectic, handcrafted details.
The Brand Identity interviews Decade’s co-founders Grace Robinson-Leo and Rob Matthews about running a small New York studio that works with major brands like Banana Republic. They discuss their collaborative process, tools, and philosophy of storytelling-driven design. The conversation highlights their Banana Republic rebrand and their approach to maintaining creativity and intimacy in a small team.