Sileon Design Cases
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- Essen’s ‘chopped up’ identity for Sileon indicates their supporting presence every step of the way
The Brand Identity · Jun 6, 2022
Essen developed a new brand identity for Sileon, a Stockholm-based BNPL finance company, emphasizing a 'chopped-up' visual motif that reflects their behind-the-scenes role in payment processing. The identity uses Aeonik as the hero typeface, a monochrome palette accented with yellow, and a minimalist, structural aesthetic to convey clarity, confidence, and technical precision.