Oddity develops a system of bespoke ampersands for Sheraton’s hotel lobby café &MoreThe Brand Identity · Jul 10, 2020
Hong Kong-based studio Oddity created the name and brand identity for Sheraton’s new lobby café &More. The identity centers on a system of bespoke ampersands that adapt to different hotel locations while maintaining consistency with Sheraton’s brand guidelines. The design uses a customised DM Sans typeface to contrast with the expressive ampersand forms.
