The Collected Works created a hand-drawn brand identity for Sooki Sesame Oil, a Korean sesame oil brand founded by Joseph and Hannah Choi. The design centers on a character illustration of 'Sooki' and a playful cast of food icons, paired with a tactile label and a red, white, and blue palette referencing both Korean and American heritage. The identity balances warmth and modernity through illustration, typography, and material choices.
Creative Boom profiles Practice, a film and animation studio based in Denver and Los Angeles, known for its tactile, craft-driven approach that blends puppetry, stop-motion, and digital tools. Founded by Mike Slane and Adrian Bishop, the studio’s work spans from Sesame Street to fintech campaigns, balancing playfulness with purpose. The article explores their creative philosophy, collaborative structure, and evolving use of technology like AI.
