Securitas Design Cases
1 case across 1 studio
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- Kurppa Hosk leads Securitas’ first major brand update since 1972
The Brand Identity · Apr 8, 2021
Kurppa Hosk developed a comprehensive rebrand for Securitas, marking the company’s first major identity update since 1972. The new system retains the iconic three red dots while introducing a bespoke sans serif typeface, refreshed color palette, and cohesive iconography to reflect Securitas’ modern, human, and innovative approach. The identity extends across uniforms, vehicles, digital platforms, and communications under the concept ‘See a Different World.’
Kurppa HoskSecuritasbranding