The article highlights Jones Knowles Ritchie's redesign for Schweppes, which embraces the brand’s 250-year heritage rather than reinventing it. The new packaging features a radiant yellow color, a diagonal stripe for movement, and a gold rendering of the 1851 Great Exhibition fountain, blending historical depth with modern elegance.
Creative Boom reports on Handsome Frank’s launch of Handsome Provisions, a new curated print shop offering archival-quality giclée prints by its roster of world-class illustrators. The article highlights five featured prints and artists, showcasing their distinctive styles and backgrounds. The initiative reflects the agency’s expansion into direct-to-consumer art retail while celebrating contemporary illustration talent.
