Sit Design Cases
Designers behind the work
Designers and creative leads credited on Sit projects in press coverage.
Designers and creative leads credited on Sit projects in press coverage.
UnderConsideration’s Brand New reviewed the new logo system and identity for Durham University St John’s College, designed by Kit Studio. The project modernizes the college’s traditional crest and monogram with flared serif and sans serif typography, maintaining heritage while introducing a refined visual system.
UnderConsideration’s Brand New briefly announced a new logo and identity for Chalmers University of Technology in Sweden. The post, categorized under 'Spotted', notes the rebrand’s use of purple and angular design elements but does not include detailed commentary or visuals. It serves as a short notice of the university’s updated branding.
Creative Boom’s feature by Tom May explores The Crystal Ship, a street art festival in Ostend, Belgium, celebrating its tenth anniversary. The article highlights how the festival has grown organically from the city’s identity, combining large-scale murals, community engagement, and new initiatives like a career centre for young artists. It positions The Crystal Ship as a model of authentic, place-based cultural programming.
The article by Susan Milligan critiques the rise of 'looksmaxxing'—AI-driven tools that promise to optimize men’s appearance through algorithmic analysis. It argues that these systems commodify masculinity, reinforcing toxic ideals and monetizing insecurity. Experts and commentators warn that such tools extend the same exploitative beauty standards long imposed on women, now rebranded for men in the digital age.
BOND created a dynamic, participatory brand identity for the LAB Institute of Design and Fine Arts in Lahti, Finland. The rebrand centers on the idea of continuous transformation, featuring a living logo, custom typeface, and digital tools that allow students to reshape the identity themselves. The system balances flexibility with structure, using a restrained color palette and student-generated photography to express authenticity and creativity.
Cushelle and Publicis London created 'Porcelain', the world's first magazine printed entirely on toilet paper using skin-safe ink. The playful campaign promotes Cushelle's 'Selfishly Soft' platform through influencer collaborations and limited-edition giveaways. Production was handled by Bladesman, with PR and influencer management by Holy Wow!.
BP&O features Bond’s bold new identity for LAB Institute of Design and Fine Arts in Finland. The rebrand introduces a dynamic, shape-shifting wordmark and custom typeface that embody the school’s philosophy of reform and transformation. The identity invites student participation through a digital tool that allows them to reshape the brand’s letterforms, supported by a minimal color palette and strong motion design.
PRINT Magazine’s podcast feature highlights the Transition to Organic Partnership Program (TOPP), a USDA initiative supporting farmers transitioning to organic practices. Guests Ben Bowell and Jessy Beckett Parr discuss the program’s collaborative structure, mentorship model, and community-based approach. The episode also notes Modern Species’ role in developing the 2025 Impact Report that helped secure continued funding for the program.
