Round Design Cases
Designers behind the work
Designers and creative leads credited on Round projects in press coverage.
Designers and creative leads credited on Round projects in press coverage.
Creative Boom launches its first 'Booms & Shakes' monthly roundup, highlighting new hires, client wins, leadership changes, and studio launches across the creative industry. Agencies like ARK, VCCP, Genoa Black, and The Midnight Club feature prominently, alongside new ventures such as Strategy Department and GOOD Studio. The article also notes D&AD CEO Dara Lynch’s departure and regional creative initiatives in Manchester.
Creative Boom profiles Berlin-based Studio Gruhl and its founder Malte Gruhl, exploring how the studio blends cross-cultural influences, craft, and strategic thinking to create emotionally resonant design work. The article highlights the studio’s boutique approach, its focus on collaboration and cultural context, and its resistance to trend-chasing in favor of meaningful, system-driven creativity.
Creative Boom profiles Paris-based art director Pierre Rousteau’s rebellious rebrand for Round, a Californian-style egg bun restaurant. The new identity channels skate culture, graffiti, and tattoo art into a raw, energetic visual system that includes a hand-drawn logo, wall signage, and custom merch. Photographer Jade Ambre captured the refreshed space, which reflects Round’s playful and irreverent spirit.
The Brand Identity interviews BUCK’s creative leaders Vincent Lammers and Camille Chu ahead of their talk at POV Budapest. They discuss BUCK’s 20-year evolution from a motion design studio to a global creative company expanding into branding, their approach to storytelling, and their perspective on staying culturally relevant. The conversation highlights BUCK’s adaptability, collaborative ethos, and excitement for sharing their 'outsider POV' at the festival.
The Brand Identity’s 'The Edit' highlights five recent design projects, including Flavien Minson’s chiselled rebrand for ROCK MEN PARIS and NB Studio’s dynamic identity for Vineyard Theatre. Other features include Among Equals’ packaging for Grind, MADE IN BURO’s circular identity for Muzos, and Bandit Design Group’s neon-infused branding for The Round Table. The article showcases a range of global studios and creative approaches across branding and packaging.
Studio Nice One created the brand identity and packaging for Ground Spirit, a Sri Lankan cinnamon brand that celebrates the island’s spiritual and Ayurvedic traditions. The design uses warm tones, hand-drawn illustrations, and a female figure logo to honor the 90% female workforce behind the product. The result blends cultural authenticity with a modern aesthetic to differentiate the brand in the spice market.
The Brand Identity’s ‘The Edit’ highlights five recent design projects from around the world, including Classmate Studio’s elegant packaging for Juhasz Milan Wines. Other features include DesignStudio’s campaign for women’s rugby, Le Dimanche’s rebrand for Brau, Fook’s identity for CBD brand Ground, and Holographik’s futuristic branding for Space Cadet. The roundup showcases diverse creative approaches across branding, packaging, and campaigns.
The Dieline features Ludlow Kingsley’s rebrand and packaging design for Groundwork Coffee, an LA-based organic coffee company. The new design introduces a custom logotype, bold color palette, and handcrafted typography inspired by nature. The refreshed packaging system balances humor, authenticity, and shelf impact through thoughtful color and graphic strategy.