Rooster Beers Design Cases
1 case across 1 studio
News & interviews
- Rice Studios’ identity for Rooster strips the Vietnamese ‘anti-craft beer’ of American stereotypes
The Brand Identity · Aug 13, 2020
Rice Studios created a new identity for Vietnamese brewery Rooster Beers, formerly Phat Rooster Ales, aiming to remove American craft beer stereotypes and embrace a more local, accessible aesthetic. The branding combines classic beer styling with bold colors, witty copywriting, and a comprehensive range of deliverables including packaging, apparel, and delivery vehicles. The result positions Rooster as a friendly, community-oriented brand within Vietnam’s growing craft beer scene.
Rice StudiosRooster Beersbranding