The Brand Identity interviews Spin founder and creative director Tony Brook about the studio’s evolution and recent identity projects for clients such as UCA, Corps Reviver, and Collect. Brook discusses the importance of flexible, living visual languages and the studio’s approach to integrating 3D elements into branding. The conversation highlights Spin’s design philosophy and collaborative mindset.
SpinUniversity of the Creative Arts (UCA)Corps Reviverbranding
BP&O’s article by Richard Baird reviews Spin’s branding and book design for French publisher Corps Reviver and its first release, L’Heure du Cocktail. The identity and publication draw on modernist and expressionist influences, using Dada Grotesk type and geometric chevron motifs to evoke both military and mid-century design aesthetics. The review praises the conceptual cohesion between the publisher’s revivalist mission and Spin’s modernist sensibility, noting subtle critiques of visual similarities to other Spin projects.
