The Brand Identity interviews Sam Southwell, Founding Creative Director of Studio South, about the studio’s evolution from APLUS, their design philosophy, and key projects including The International, At Your Request, and Meg’s Tailoring. The discussion highlights their focus on refined, concept-driven branding and collaborative processes with developers and clients.
Studio SouthGeneral StudiosMade ThoughtThe InternationalAt Your Requestbranding
Studio South developed a refined new brand identity for New Zealand-based commercial cleaning company At Your Request. The project introduced a monochromatic palette of white, black, and silver across print, digital, and environmental applications, culminating in a sophisticated and timeless image. The rebrand also included a new website featuring subtle animations and modern web technologies.
