The Brand Identity’s feature article by Poppy Thaxter spotlights 13 branding projects that prominently use the colour red. The roundup showcases work from studios including 40MUSTAQEL, Studio Deploy, Navarra.is, LG2, and others, exploring how red conveys emotion, energy, and confidence across diverse industries. The piece celebrates the expressive power of colour in identity design.
San Francisco-based studio Play created a new brand identity for Californian investment firm Refactor Capital, reflecting its mission to reform traditional finance through sustainability and compassion. The identity combines a customised Fellix sans with Self Modern serif, geometric circular motifs, and an earthy 'Refactor Red' palette. The result is a warm, approachable system that balances trust and innovation.
