Rock Design Cases
Designers behind the work
Designers and creative leads credited on Rock projects in press coverage.
Designers and creative leads credited on Rock projects in press coverage.
Creative Boom reports on Otherway’s rebrand of Detroit-based fintech Rocket, aiming to transform the company from a transactional mortgage provider into a more human, emotionally resonant brand. The new identity refines Rocket’s existing logo and color palette, introduces bespoke typefaces, and emphasizes authentic photography to connect with real homeowners. The project reflects a broader shift toward warmth, inclusivity, and accessibility in financial branding.
The Brand Identity interviews Matthew Roop and Dylan Chan, founders of Singapore-based YEYE Design Studio, about their journey from working at &Walsh and in startups to running their own idea-led practice. The couple discuss their complementary roles, philosophy of designing from strong concepts, and the studio’s growth through projects like Mixoloshe, ZEBEDEE, and Dadpack. Their story highlights perseverance, collaboration, and a belief in emotionally driven design.
Werner Design Werks created a bold and humorous brand identity for RockFilter Distillery’s new product, Vodka Sucks Vodka. The design embraces the brand’s tongue-in-cheek stance with a deliberately plain label, vibrant neon yellow color, and utilitarian typography. Despite its irreverent tone, the identity maintains authenticity and quality, reflecting the distillery’s whiskey-first ethos.
SEESAW features Bedrock Computer, a creative and powerful digital workspace designed for humans. The short feature highlights the website and its use of the Manrope typeface within the productivity category.
The Brand Identity’s 'The Edit' highlights five recent design projects, including Flavien Minson’s chiselled rebrand for ROCK MEN PARIS and NB Studio’s dynamic identity for Vineyard Theatre. Other features include Among Equals’ packaging for Grind, MADE IN BURO’s circular identity for Muzos, and Bandit Design Group’s neon-infused branding for The Round Table. The article showcases a range of global studios and creative approaches across branding and packaging.
BP&O’s Richard Baird reviews Triboro’s branding for Jupiter, a new Italian restaurant at Rockefeller Center. The identity draws on celestial and elemental themes, featuring zodiac-inspired illustrations, hand-lettered typography, and a bold color palette of fire, ice, and gold. Triboro’s work balances expressive artistry with practical hospitality applications, reinforcing its reputation in New York’s restaurant design scene.
The Brand Identity interviews Grandson founder Killian Walsh about the Irish studio’s evolution, its recent illustrative rebrand, and its commitment to thoughtful, community-driven design. Walsh reflects on the challenges of running an independent practice from Dundalk and the pride in producing work with both local and international reach.
The Brand Identity’s 'The Edit' highlights five new branding projects from studios around the world, including CRU’s bold identity for tech firm G2K, Andstudio’s dynamic system for fintech hub ROCKIT, Bakoom’s expressive design for arts festival TNT, Kontrapunkt’s human-centred identity for Peakon, and POST’s elegant rebrand for The Communications Store. Each project showcases distinct approaches to typography, color, and conceptual storytelling.
