Purlom Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Purlom projects in press coverage.
News & interviews
- Onmi Design Refreshes Purlom Charcuterie with Vibrant Rebrand
The Brand Identity · Apr 1, 2025
Onmi Design has rebranded the historic Spanish charcuterie brand Purlom, reviving its identity with a concept centered on shared dining experiences. The Murcia-based studio balanced nostalgia and modernity through expressive typography, vibrant packaging, and a unifying theme, ¡A la Mesa!, that celebrates the warmth of family gatherings. The rebrand honors Purlom’s heritage while positioning it for renewed shelf appeal.
Onmi DesignPurlomIndustrias Cárnicas Arcebranding - The Power of Obscure References in Creative Design
It's Nice That · Dec 3, 2024
Liz Gorny’s opinion piece for It’s Nice That explores the creative industry’s obsession with obscure references and archival research. Through examples like Special Offer’s Brat campaign and Collins’ rebrand for Bose, the article questions whether referencing history inherently improves design work or simply signals cultural capital. Designer Brent David Freaney argues for the value of research and the right to protect one’s reference library while cautioning against overreliance on nostalgia.
- New Packaging for PURLOM’s ’A La Mesa’ by Onmi Design
BP&O · Mar 19, 2024
BP&O’s Richard Baird reviews Onmi Design’s packaging for PURLOM’s ¡A LA MESA!, a vibrant and chaotic visual identity celebrating family gatherings and shared meals. The design combines bold typography, retro-inspired color palettes, and lively photography to evoke the energy of communal dining. The result is a packaging system that feels both nostalgic and contemporary, grounding the brand in its familial roots.
Onmi DesignPURLOMpackaging