The article profiles Jessica Walsh and her collaboration with Air to launch a new manifesto encouraging designers to embrace their 'weird' and reject bland branding. Through her 'brand therapy' approach, Walsh advocates for authenticity and individuality in brand identity. The piece also highlights how Air’s creative operations tools support this philosophy by streamlining creative workflows.
BP&O features &Walsh’s rebrand for indoor vertical farming company Plenty. The new identity replaces the brand’s industrial aesthetic with a bold, fast-food-inspired palette and a custom typeface that evokes organic forms. The project challenges traditional eco-branding tropes by embracing warmth, nostalgia, and category inversion.
Creative Boom’s article by Tom May highlights 36 fonts expected to trend in 2022, exploring the evolution of typography after the pandemic. It discusses key movements such as retro revivals, sustainability, accessibility, and the rise of custom and variable fonts. Designers and studios share insights on how type design is adapting to inclusivity, technology, and brand differentiation.
