New Packaging for Piccolo by Here DesignBP&O · Mar 16, 2018
BP&O features Here Design’s new packaging for Italian seed brand Piccolo, which targets urban gardeners with a distinctive, storybook-like design. The packaging combines illustration, structure, and color to create a cohesive and premium identity that differentiates Piccolo from utilitarian seed brands. Richard Baird praises the design’s thoughtfulness and material richness, while noting questions around material excess and online continuity.
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