Phoenix Design Cases
1 case across 1 studio
News & interviews
- Applied Design gives JFK's Terminal 8 a brand that's unmistakably New York
Creative Boom · Jun 3, 2026
Applied Design has reimagined JFK Airport’s Terminal 8 identity, creating a cohesive brand system that captures the spirit of New York. The refreshed design features a palette inspired by the view from a plane window, a hidden figure-eight motif, and a voice rooted in Queens culture. The project unifies over 60 retail and dining spaces under one coherent visual and verbal identity.
Applied DesignPort AuthorityAmerican Airlinesbranding - New Branding for Phoenix Organics by Marx Design
BP&O · Sep 4, 2025
BP&O features Marx Design’s rebrand of Phoenix Organics, a New Zealand beverage brand that had lost its visual coherence over decades. The project unifies the soda and juice ranges through a simplified geometric palm tree logo, bold typography, and color-coded packaging. The refreshed identity balances heritage and modernity, aiming to restore Phoenix’s status as a beloved local icon.
Marx DesignPhoenix Organicsbranding