Peak Design Cases
1 case across 1 studio
News & interviews
- Jetway Redefines Waterloo House with Timeless Brand Identity
The Brand Identity · Jul 8, 2025
Amsterdam-based studio Jetway developed a minimalistic brand identity for Waterloo House, a central Amsterdam property project by Peak Development and LaSalle Investment Management. The identity bridges old and new through a restrained typographic system, neutral architectural colors, and understated motion design. The result reflects a 'modern classic' philosophy that balances heritage with contemporary clarity.
JetwayPeak DevelopmentLaSalle Investment Managementbranding - The Edit: five new projects including G2K by CRU
The Brand Identity · Oct 15, 2020
The Brand Identity’s 'The Edit' highlights five new branding projects from studios around the world, including CRU’s bold identity for tech firm G2K, Andstudio’s dynamic system for fintech hub ROCKIT, Bakoom’s expressive design for arts festival TNT, Kontrapunkt’s human-centred identity for Peakon, and POST’s elegant rebrand for The Communications Store. Each project showcases distinct approaches to typography, color, and conceptual storytelling.