The article covers the rebrand of coworking company Patch by designer Ali Hanson, strategist Naresh Ramchandani, and verbal branding studio Opening Line. The new identity centers on the concept of a 'lighthouse for local life,' using FK Screamer, Plain, and Stanley typefaces, a warm yellow and dark blue palette, and illustrations by Linn Fritz to express community and warmth. The project aims to visually and verbally embody Patch’s mission of bringing work and community closer to home.
