The article showcases five distinct brand identities created for co-working spaces by studios including Franklyn, Anagram, Ali Hanson, Rice Studios, and High Tide. It highlights the diversity of design approaches, from bold and vibrant to sleek and minimalist, reflecting the dynamic nature of modern work environments. The feature celebrates how design helps these spaces express creativity, community, and professionalism.
The article covers the rebrand of coworking company Patch by designer Ali Hanson, strategist Naresh Ramchandani, and verbal branding studio Opening Line. The new identity centers on the concept of a 'lighthouse for local life,' using FK Screamer, Plain, and Stanley typefaces, a warm yellow and dark blue palette, and illustrations by Linn Fritz to express community and warmth. The project aims to visually and verbally embody Patch’s mission of bringing work and community closer to home.
