Pantone Design Cases
Designers behind the work
Designers and creative leads credited on Pantone projects in press coverage.
Designers and creative leads credited on Pantone projects in press coverage.
In this opinion piece, Elizabeth Goodspeed critiques Pantone’s 2025 Colour of the Year, Mocha Mousse, exploring how brown reflects class, consumerism, and the commodification of colour. She contrasts Pantone’s corporate influence with grassroots colour phenomena like Charli XCX’s Brat Green, arguing that colour has shifted from a professional design tool to a viral cultural language. The article situates colour trends within broader social and economic contexts, questioning who benefits from colour marketing.
The Brand Identity interviews View Source co-founder Andrew Rutledge about the studio’s evolution from a digital-focused team to a full-service creative agency. Rutledge discusses the challenges of building a small studio, the importance of trust and senior talent, and highlights projects such as Bandit and Pantone Connect. The conversation explores View Source’s dual presence in Brooklyn and Taiwan, their collaborative culture, and their approach to blending design, aesthetics, and code.
PRINT Magazine’s Color & Design section curates a selection of recent design stories exploring color, creativity, and visual culture. The roundup highlights projects from studios like Koto, Bruce Mau Design, and MullenLowe, alongside features on photographers and designers such as José De Rocco and Yinka Ilori. The page emphasizes vibrant, culturally engaged, and forward-looking design work across branding, photography, and art.
