velvele reference 1940s early modernism in their identity for modern-retro restaurant PallyThe Brand Identity · Jun 13, 2023
Velvele created a modern-retro brand identity for restaurant Pally, drawing inspiration from 1940s early modernism. The identity features multiple logo marks, a pastel color palette, and typefaces Contralto and Helvetica Neue to express versatility and warmth. Collaborating with Fifteen Design Studio, velvele crafted a playful yet refined visual system that reflects Pally’s global culinary offerings.