The Brand Identity’s feature article by Poppy Thaxter spotlights 13 branding projects that prominently use the colour red. The roundup showcases work from studios including 40MUSTAQEL, Studio Deploy, Navarra.is, LG2, and others, exploring how red conveys emotion, energy, and confidence across diverse industries. The piece celebrates the expressive power of colour in identity design.
São Paulo-based studio U.I.WD. created a bold new identity for women- and minority-owned agency Apostrophe Reps. The rebrand uses a rich red palette, editorial-inspired layouts, and the Lay Grotesk typeface to reflect the agency’s diverse creative roster. The refreshed system spans print and digital applications, emphasizing imagery and dynamic typography.
BP&O features Mucho’s rebrand of health-tech company Ostro, formerly known as RxDefine. The new identity introduces a modular, shape-driven system inspired by Meccano, paired with Helvetica and a vibrant color palette to convey clarity and approachability. The project also included naming by A Hundred Monkeys and a focus on simplifying brand architecture for multiple audiences.
Motionographer features 'Beauty in Sequence', a one-minute cinematic mashup by Serbian editor Nikita Didenko for the YouTube channel Tak Ostro. The piece reimagines scenes from over 60 films of 2024 into a seamless narrative through editing alone. The project earned two Gold Telly Awards and a Clio shortlist, celebrating editing as a storytelling art form.
