Creative Boom’s podcast episode features Kenny Gravillis, founder of Gravillis Inc., discussing his journey from early advertising work to shaping the visual identity of major music and film projects. He reflects on branding the Oscars, designing the Ready to Die album cover, and creating campaigns for major films while emphasizing humility and the irreplaceable human touch in creativity. The conversation also explores his views on AI and the importance of kindness in the creative industry.
The Brand Identity’s biweekly feature 'The Edit' spotlights five global design projects, including Daisy Chain’s dreamlike identity for The New York Times’ State of the Times 2025 conference. Other highlights include Bad’s vibrant restaurant branding for YOYO, BrandCraft’s academic identity for The University of Hong Kong, M — N Associates’ rebrand of fintech giant MoMo, and Studio Size’s motion-driven visuals for Solfeggio Obscuro. The roundup showcases diverse approaches to branding, motion, and typography across industries.
The article announces that creative agency JKR has developed a new brand identity and packaging design for Lunchables, the long-running Oscar Mayer snack brand. It briefly notes the brand’s evolution since its 1988 debut and highlights the redesign as the latest step in its modernization.
